Kamis, 27 Juli 2017

Understanding the Different Ways to Use Videos on Social Media

Understanding the Different Ways to Use Videos on Social Media

Link to My Blogger Tricks

Understanding the Different Ways to Use Videos on Social Media

Posted: 26 Jul 2017 10:49 AM PDT

As you've probably heard, videos are the single best performing content on social media – by a pretty wide margin. Still as much as that may be true if you were to just publish random videos on your social media pages, you're likely to find they are a lot less effective than advertised.
different ways to use videos on social media The reason for that is simple: There are several different ways in which videos can be used on social media. Before you begin to create or publish any videos, it is important that you understand how videos can be used, and more importantly decide on the way that you intend to use them.
Naturally a good place to start is by getting an idea of the most common ways in which videos are used on social media.

Generate Traffic for a Website

When videos are used on social media with the intention of generating traffic for a website, they are essentially making use of social media as a distribution network. Because social media platforms have a large amount of internal traffic and tools to enable sharing and content discovery, it is possible to get a lot more exposure and views than if the video was just posted on your website.
generate traffic for a website
Make no mistake there are many types of videos that can be used to generate traffic, but ideally they should be videos that are likely to gain views and encourage sharing. Additionally they should relate to the website or its content in some way as well, so that it is easier to convince viewers to visit it after they're done.
At the end of the day the effectiveness of this method hinges on the ability of the video to then successfully channel viewers to the website –via a link of some kind. On some platforms it is possible to embed links in other ways as well, but the most widely-used method is to place it along with a call to action in the video description that is normally right below the video.
Aside from a written call to action, the video should also contain its own call to action that references the link too and draws attention to it. Needless to say the call to action is extremely important, as viewers will need to be provided with a compelling reason why they should click the link. It could be something as simple as 'If you like this video, why not check out more of our content by clicking on the link below' or something stronger such as 'There is a special offer on this product today so click the link below to find out more'.

Create Brand Awareness

For brands that are looking to build up a presence for themselves, videos can be used to increase awareness of the brand and shore up their social media following in the process. That can be accomplished in either a general sense or a specific one – depending on the end goal. In a general sense videos can be published on social media to gain exposure and ultimately increase brand name recognition. For this the videos don't need to directly relate to the brand, but rather can reference it in some way so that it gains exposure. On the other hand videos can also create brand awareness in more specific areas, such as by showcasing the brand and its culture and values with behind-the-scenes videos, blooper reels, or other content of that kind.
brand awareness
While videos are often used for both purposes, the latter tends to provide more benefits to the brand in the long term as it gives potential customers a reason to want to follow the brand. The videos themselves will also put a human face on the brand, which is proven to be extremely effective when building relationships as customers will find it easier to establish an emotional connection to the brand.

Promote a Product or Service

Another very popular use of videos on social media is to promote products or services – either directly or indirectly. In this case 'directly' refers to videos that are used to encourage people to make a purchase outright – and most often take the form of advertisements. On the other hand, 'indirectly' refers to videos that are far less salesy and attempt to pave the way to sales by highlighting the benefits of the product.
promote product or service
On the whole the indirect route tends to be preferred as most social media viewers respond better when they feel that they aren't being 'sold'. That is why how-to guides, product reviews, case studies and demonstrations are often used to showcase what the product or service has to offer and the benefits that it provides. Emotions have an often overlooked part to play in this type of video, as more often than not purchases are made on emotional decisions. It is worth nothing that despite indirect and non-salesy videos being preferred, the direct route does have benefits in some situations. That is why social media videos are often used to promote specific time or stock-limited offers with a hard sell. In such cases however it may be more beneficial to use advertising as opposed to simply publishing videos – as the former tends to have a wider reach.

Customer Service

Although very often underrated, videos on social media can be a great customer service resource. The fact of the matter is that nowadays many customers will turn to a business's social media presence when they encounter issues or have questions, and as such it makes sense to use it both to respond to customers directly, and as a knowledge-base of useful information. As you can imagine video guides, tutorials, and other such videos are an important part of this equation – and they can be tailored as answers to frequently asked questions. On a more involved level however, social media videos can also be used to elicit a response from viewers with any questions or queries they may have that can subsequently be answered in a video too.
customer service
Over the last few years the direction in which social media platforms have been heading in has made this type of video all the more appealing. The inclusion of live video feeds allows businesses to interact directly with their customers via social media videos, and answer questions that are posed in comments on the spot.
Because of the overlap between the types of videos that are used for customer service purposes with those used to promote products, these videos can often indirectly help to do the latter as well. Still it is important to identify what the main purpose of the video will be, as for customer service it is important to focus on being informative and non-promotional.

Identifying Where Videos Fit in a Marketing Strategy

For every video that you create and publish on social media, you should identify the way in which you wish to use it. Doing so will allow you to make informed decisions about the type of video that you want to create, its topic, and even the structure of the video as a whole. As you can see from the examples above, each method of using videos on social media is distinct in its own right. Some are promotional, others are informative, and some have a strong call to action, while others have none. Keep in mind that some videos can fulfill dual purposes, such as an informative how-to guide that can channel traffic to a website while also indirectly promoting a product or service. In such cases though the main focus of video will be what drives your decisions regarding it.
Screen Capture Studio
The best way to identify the way in which a video should be used is to determine where they fit in your marketing strategy. Make no mistake social media videos don't exist in a void, and so it is important to identify how they will be used in a manner that will eventually lead to conversions and sales.
It is also important that the video takes the right form, and conveys the information effectively. In some cases rather than recording live footage you may want to record your screen instead – which can be done with Movavi Screen Capture Studio. By using screen capture to grab footage from your screen you can create a wide range of videos including tutorials, interviews, software demonstrations, and so on. Because it also has a built-in editor, you will be able to also edit the footage that you record, so that it looks great when you upload it onto your social media page.


Suffice to say, knowing the ways in which videos can be used on social media is an important first step, and will act as a foundation that you can then base these additional decisions off of. Assuming you intend to use videos on social media sooner rather than later (which would be advisable) – it is time to sit down and think about the ways in which you could do so. Do share your feedback on these insights and let us know how do you broadcast your message to your targeted customers and how do you use videos to market your product or service.

Jumat, 19 Mei 2017

AMP Blogger Templates - Advantages Vs. Disadvantages

AMP Blogger Templates - Advantages Vs. Disadvantages

Link to My Blogger Tricks

AMP Blogger Templates - Advantages Vs. Disadvantages

Posted: 18 May 2017 12:00 PM PDT


Do you want to implement Accelerated Mobile Pages (AMP) in Blogger? Or you would like to know the advantages and serious disadvantages of creating an AMP Blogger Template? If your answer is yes, then you have landed on the right page. Before making your site ready for AMP, please read why major companies have not yet adopted AMP.

IMPORTANT: All AMP Blogger Templates that you find online are not AMP at all!

What are Mobile Accelerated Pages (AMP)?

AMP HTML is an open source project by Google to provide mobile-optimized content that can load instantly everywhere. In short AMP makes your site load faster like a speeding bullet on smart phones but by sacrificing major portion of your advertisement revenue and third-party JavaScript.

Google started this project as competition to Apple News App and Facebook Instant articles.

FB instant articles is platform dependent, meaning your website get traffic from Facebook users alone and you can't provide the same bullet speed to your website visitors coming from search engines.

Same is the disadvantage with Apple News App where you can't publish your own content.

But AMP is platform independent, providing publishers to optimize content for mobile and make it accessible for all devices through a web browser. It has some advantages but several cons, which are worth noting before you opt-for AMP.

Following are some of AMP restrictions

  • Allow only asynchronous scripts
  • Size all resources statically
  • Don't let extension mechanisms block rendering
  • Keep all third-party JavaScript out of the critical path
  • All CSS must be inline and size-bound less than 50,000 bytes
  • Font triggering must be efficient
  • Minimize style recalculations
  • Prioritize resource loading

Can you Implement AMP in Blogger?

Yes you can but partially!

Blogger team has officially not implemented AMP in Blogger blogs. Blogger XHTML templates currently do not support AMP HTML tags.

Designers who are implementing AMP in blogspot are forcibly removing important XML tags from the template which is not recommended and will seriously effect your blog in the long run.

This forcible action of making a blogger template AMP, is same as if you place a Mercedes engine inside a low budget car and expect it to drive fast. Yes the car could be forced to run the Mercedes engine but with no support to its best features. Thus wasting your entire effort!

You can surely create an AMP Blogger Template for your blogspot blog but by sacrificing several important features of Blogger and look of the template. AMP in short will convert your blog into an ugly Flat CSS/HTML design without allowing third-party fancy jQuery and JS effects.


AMP uses just some custom HTML tags that needs to be inserted inside your blogger theme to make it AMP validated. Once validated, Google will add the AMP icon next to your blogspot blog in search results. You can expect better traffic but by sacrificing ad revenue and blog look.

Difference Between AMP and Responsive Templates

AMP = Responsive Template + Custom HTML Tags

Before converting your template to AMP, it must be first made mobile responsive by adding CSS media queries and several breakpoints.

AMP is basically a much simplified/optimized version of your responsive template with addition of some custom HTML tags.

Just like your have a diet Pepsi Cola, you have a Diet HTML page today named as AMP.

Are AMP Templates Faster Than Responsive Templates?

Theoretically AMP Page must load faster than a normal responsive page but if a page is not coded properly than the same AMP page could load slower compared to a mobile responsive page.

Responsive Templates displays both the sidebar, footer and run all third-party JavaScript. Responsive blogger theme is simply a mobile compatible version of your desktop theme with almost the same features, widgets, plugins and other web elements.

In AMP Templates, you can't use a stylesheet greater than 50,000 bytes, you also can not use third-party widgets such as add-to-cart buttons or social media sharing buttons of your choice. AMP will convert your professional looking desktop look into a flat design with just the Logo, Menu, Post Body and footer.

When you sacrifice so much for load time, then of course, such a light weight AMP page will perform and load much faster compared to a responsive page.

Pros and Cons of AMP Blogger Templates

Following are important advantages and disadvantages of using AMP Blogger Templates:

Advantages Disadvantages
1. AMP templates load Faster

AMP pages load much faster compared to a responsive blogger template.
1. AMP Badly Effects Your Ad Revenue.

You won't make as much money as you were making with a full mobile website.
2. AMP templates Improves Ranking

AMP improved SERPs ranking and organic traffic The Washington Post by 23%
2. You Can Not Use JavaScript at all!

All those interactive widgets and plugins that make your blog look cool are not allowed. You have to use an off-the-shelf JavaScript library that Google provides you with.
You can however use the AMP iframe but it will be loaded slowly with a condition that the iframe must be at least 600px or 75% of the first viewport away from the top.
3. Your Blog pageviews would increase.

Blog Pages will load instantly thus providing a better user experience as far as speed is concerned.
3. You Can't use Blogger Comment Form.

You can however use either Facebook/Disqus/Google+ comment plugins instead but since the official comment form by Blogger uses iframe which can't be edited so it's not allowed.
4. AMP templates are best suited for news blogs. 5. You Can't Use Blogger Template Editor

You can't customize your template in Template Editor. <b:skin> tags and <b:template-skin> tags are removed or comment-out.
  6. All Images Posted Must Be Edited

You will need to edit <img> tags of all images inside your blog posts one by one with amp supported tag of <amp-img>. Which of course is time consuming in blogger if you have over 100 posts.
  7. You can't use Widgets in Sidebar

AMP does not allow third-party JavaScript. If you wish to use a widget that runs on JavaScript then you can't use it.
Some widgets available in layout section that uses text+image are supported only after their code is edited inside template section to make it compatible.
  8. You Can't Sell items on your Blog

The Add-to-Cart button is not allowed
  9. All Videos and Audios embedded inside Posts Must Be Edited

You will need to edit all your YouTube/Facebook/Vimeo videos, all your soundcloud audio clips through different embed tags as mentioned on this page.
  10. All iframe tags used inside Posts must be edited

You can display an iframe on your page only through the amp-iframe element.
  11. Email Subscription Form Can't Be Used

onclick, action, onsubmit, onfocus, onblur attributes are not allowed in AMP without which you can't possible create a subscription form for your blog readers.
  AMP supports limited Ad Networks.

BuySellAds does not currently support AMP. You will suffer greatly in BSA revenue if you go for AMP. At present only AdSense ads are properly supported.
  XMLNS attributes must be removed

xmlns attribute are added inside the opening <html> tag if your blog that gives important information to web browser about the web technology being used by your blog.

AMP asks you to remove all such attributes and add only the amp="amp" attribute.
Your blog will not be validated by http://w3.org if the xmlns attribute which specifies the xml namespace for a document is missing.

Do We Recommend AMP?

Honestly speaking AMP is not the best choice of all publishers. Even corporate news blogs like Washington Post and CNN who were using AMP previously and openly supported last year, seems reluctant to support it in 2017. You can clearly seem AMP tags removed by these two sites and they no more support it.

AMP does speed up your site but on the expense of your Ad revenue and less freedom on customization. Without freedom of UI customization, no technology can survive.

An article by Wall Street Journal expressed serious concerns of publishers who did not find AMP very helpful in improving their ad revenue. Some even complained that an AMP page view currently generates around half as much revenue as a page view on their full mobile responsive websites.

Some publishers aren't generating as much ad revenue as they had hoped - The Wall Street Journal

AMP is not a good option for Blogger platform at present because there is no official support present for it currently. Forcibly converting a templates code to AMP will only make it a headache for people not quite well versed with code tweaking.

I will recommend that you wait and let Blogger team provide a CMS support to implement AMP in Blogger themes. Just like Blogger provided support for https when we raised questions on how Blogger blogs will solve absolute image urls issue in https. 

MBT is currently mobile responsive and we won't opt for AMP unless a proper support is given officially by Blogger.

For Wordpress users, there is a plugin called AMP For Wordpress that you can use to convert your WP site into an AMP site, but as I mentioned, yes you will get a fast load time but at the expense of ad revenue and less freedom.

Please share your precious thoughts on this trending topic and let us know whether you like AMP or you would expect more improvement on it. If you are already using an AMP supported blogger theme, please share your experience with us. Peace buddies! =)

Rabu, 03 Mei 2017

How Can Students Make Money Online In 2017?

How Can Students Make Money Online In 2017?

Link to My Blogger Tricks

How Can Students Make Money Online In 2017?

Posted: 03 May 2017 06:29 AM PDT

5 ways students can make money online

I was teaching students after university, but that only made me few bucks and caused more stress! Fed up of your part-time jobs after school, college or university? Want to do something exciting plus productive while you study?

If yes, then you have come to the right place!

I built this site when I was a student and so can you. Today you won't just learn basic earning ways but will find platforms to join and tools to use in order to kick start your online dream within a week!

So you have probably started looking into this part of the internet which holds a treasure trove of never-ending wealth. Well, maybe not never-ending, but some tools that can be used in any way you want and anywhere you want to generate money.

With the advent of the internet and the subsequent emergence of the digital era, earning online is not as hard as it may seem. Rather, it has become quite mainstream today.

Furthermore, with large corporations realizing the potential of going digital, it is only natural that today one can find a digital resource for almost anything!

Those who are really keen on earning online, can find a plethora of useful resources and mentors who can guide them in the right track. So let us see how you can earn while you study and not worry about going broke!

We wont talk nonsense! Before we may start please note that we wont be sharing useless ways of making money online. Methods such as filling online surveys, writing reviews, and clicking ads or watching videos, only wastes your time and makes no serious income online. Therefore we will talk only the sensible methods that are proven and recommended by professionals online.

Whether you are a student living in Pakistan, India, Afghanistan, Nepal, Bangladesh or Nigeria. These tips apply to all. Many Pakistani, Indians and Nigerians visit this blog on daily basis and I have crafted the points carfeully so that the payment options could apply to all.

Note: You won't be able to make a sustainable income online without following point number#5.

Following are Five Popular Ways Students Can Make Money Online in 2017 and ahead.

1. Creating Your Own Blog

students can make money by creating a Blog

Most of you might already be familiar with what a blog is. In any case, a blog is simply a dynamic website that contains content related to a certain topic. Such content can include anything from how-to articles to the latest news on tech.

A simple search on any topic will probably show you dozens of blogs that talk about what you are looking for. In fact, large corporations have their own blogs to engage with their customers and get valuable insights regarding the likes and dislikes of their target market.

Further research into blogging will reveal how rewarding running a blog can be. A number of examples exist where simple websites turned into multi-million blogs earning their creators fortunes that are beyond our wildest dreams.

Such blogs include CNET, Techradar, Entrepreneur, BuzzFeed and many more. We may have come across them a number of times but we may have never realized how much these are worth. Just to give you a teaser, BuzzFeed's revenue in 2015 was around USD 167 million.

So coming down to the point. How can you earn with a blog? Well, there are plenty of ways in which you can do so.

However, one thing that is worth mentioning here is that there is no such thing as a get rich quick scheme. Making money online requires a great deal of patience and determination to provide the highest amount of value to your target audience.

CPC ads

Back to what we were discussing, a blog earns you money according to the amount of traffic that you get. That is, the more the people read your blog, the more you get paid.

In order to understand this, you will need to get a grasp of something called CPC or PPC ads. CPC and PPC stand for cost per click and pay per click respectively. In order to earn from a blog, you may place CPC ads on your website.

These ads are such that each time a reader comes to your blog and clicks on the ad, you get paid.

You may use Google Adsense which provides you the necessary tools and information on creating such ads. Google automatically chooses the ads that are related to your content and as such, you are saved from going through the trouble of contacting advertisers directly.

Making advertisers come to you

As mentioned earlier, almost every organization today knows the significance of digital marketing. Blogs are one of the most important tools that can allow organizations to reach a vast amount of target audience at the lowest of cost.

It therefore goes without saying that with time, you are most likely to get requests from advertisers who would want to place their ad on your blog. This can be in the form of a link to their website or simply a banner ad.

You may charge them a one-time fee or take monthly payments if running a banner ad. You may also charge for sponsoring an ad.

Using the blog for your own business

A blog does not necessarily have to be only a content delivering medium. Rather, it can serve as a great tool for promoting your own business if you already have one.

Furthermore, if you are selling physical products, a blog can go a long way in marketing your product effectively to a large audience.


In order to get a better grasp of how blogs make money, here is a pretty good example of a blog targeted toward the photography niche.

digital photography school

Digital Photography School is a successful blog created by Darren Rowse, widely known as Problogger. The blog has more than 800,000 subscribers and its main sources of income include banner ads, affiliate programs, and e-books.

As an example, you can see the banner ad promoting Segment. Clicking on the ad will earn the creator a certain amount of money accordingly.

The important thing to be noted here is that the blog is operating in a very profitable niche which is photography. As a student, if you have an interest in photography, this blog is a perfect example of how you can also create something as big as this.

Important Tips:

So here are some tips that you need to consider before starting your own blog.

  • Firstly, do as much research as you can. Make yourself aware of the different types of blogs that can be created. Make sure that you know the ins and outs of creating google ads and understand other technical jargon. The best way to learn is nothing but experience.
  • Therefore, if you are serious about earning online through a blog, now is the time to start experimenting and getting as much information as you can.
  • Secondly, like any other product or service, a blog is something that provides value to a certain target audience. The value can be in terms of entertainment, news, politics and much more. In our example above, digital photography provides useful tips and resources to interested photographers.
  • It is always best to start a blog on something that you are most interested in. This makes sure that you are motivated and that you keep improving your blog.
  • Thirdly and most importantly, identify your target audience. Based on your interest, do a bit of research on what do people with similar tastes like to read about. The more you understand your target audience, the better the content you can offer.
  • Lastly, it is crucial that you build your network. Starting a blog is not an easy task. As such, it is never a bad idea to get valuable advice from the experts. There are a number of events and online communities that you can join and get some vital pieces of information and support.

Most importantly, while I was browsing my Facebook timeline, I found a great resource for you if you want to start a blog step by step at wordpress. Although I have always given examples of Bloggers to start with, but I found something great and step by step information to quickly let you understand the process to begin with Wordpress.

2. Freelancing

students can make money doing freelancingFreelancing as you know is the biggest buzzword for all things online. It is one of the most promising industries of the future. Rather, freelancing is what is shaping the workplace of today.

As you may already know, freelancing involves working for on-demand projects online anywhere at any time. There is simply no limit to the amount of work you can take and earn.

Essentially, freelancing is a vast term that involves any sort of work that can be done online or offline without being associated with any sort of official organization. In simple terms, when you are a freelancer, you are your own boss!

How does freelancing work?

Understanding how to freelance is not something difficult. All you need to do is to choose what kind of work you want to do and then sign up on a freelancing platform to get various types of projects related to your profession.

  • So for instance, you can be a freelance writer, writing for web content, scripts, articles, stories etc. There is simply an innumerable amount of niches that you can target for delivering your writing services.
  • You may choose to become a freelance designer in which case you would be selling your services in terms of designing logos, banners and user interfaces for various clients. This can be quite rewarding as good designers are always in high demand.
  • Another way to earn is to become a freelance web developer. This is perhaps the most lucrative way of earning online as the market for web developers seems to be growing exponentially. There are simply millions of people who want compelling websites to be built for their businesses.

In fact, there are entire organizations that offer web development services to clients through the web by working online.

How to get started?

In order to get started, you will firstly need to set up an account on any number of freelancing platforms that you would like to work on. Such platforms allow you to connect to the relevant clients who may be looking for your services.

Some of the platforms include, freelance.com, fiverr, upwork, ODesk, and many more. Freelance.com is quite a popular website where you can get a number of clients for various types of projects.

Nevertheless, being popular, it should not come as a surprise that freelance.com will give you a tough competition as there are millions of other freelancers who are competing for jobs.

The problem is, that many platforms work by you setting up an account and putting in your details such as your skills, your payment methods etc. Once that is done, you will then have to bid for projects that you want.

For instance, if you want projects related to writing, you will need to post bids for the various projects that are listed. As such, the best bids are the ones that get selected.

In order to stand out, you will need to start off by charging only a little. This may be quite demotivating; however, with time, as your ratings grow and reviews are built, your profile will become more visible to the clients on whose projects you have placed a bid for.


According to a survey done by The Freelancer, the median amount of income earned by freelancers was between $10,000 - $20,000 annually. The chart below shows the results for all the freelancers surveyed.

Freelance Income

As mentioned earlier, freelancing is not a get-rich-quick scheme. Rather, it takes a considerable amount of time to reach to a level where one can do freelancing as a career.

Nevertheless, for a student, freelancing is a great way to earn some extra cash. As an example, one may earn through Fiverr – a well-known freelancing platform where you can offer your services, called gigs, starting from $5.

Freelancing revenue scope

This is a Fiverr Revenues dashboard showing earnings in terms of revenues. As you can see, earnings are quite impressive with $10,340 earned in revenues. This is definitely not a bad gig for a student.

You can check out 20 Fiverr gigs ideas to sell in 2017 and can select the best possible gigs for yourself to get started with Fiverr.

Important tips:

  • Earning from freelance work takes time. There area great deal of freelancers on various platforms who are competing ever more vigorously for projects. However, this does not mean that you cannot make it to the top.
  • Freelancing is the same as running a business. The only difference is that you yourself are the entire company. As such, like any other business, you will need to build your credibility among the freelance community.
  • One thing that needs to be noted here is that most of the work given on freelance is based on a high amount of trust. This is quite obvious since clients from all over the world are hiring freelancers who are in completely different locations.
  • As such, building trust should be your main priority when choosing to freelance. In order to do so, you will need to make sure that you deliver the work on time and with the highest quality. Good quality work never goes underappreciated.
  • Furthermore, no business can survive without a reasonable amount of investment. Therefore, if you choose to freelance, be prepared to make some amount of investment in order to build your repute.
  • Such investments can be in the form of paying for certain aptitude tests available for a certain price. For instance, if you are a freelance web developer, having passed a series of tests related to HTML, CSS and other programming languages will add greatly to your profile.
  • Clients are more willing to give projects to freelancers who have such certifications as it shows that you are credible and can be relied upon.
  • In addition, you need to make sure that you have set up a proper online payment system. Freelance platforms require you to choose a payment method through which you can send and receive payments.

Payment Solutions

Payment methods may include PayPal, Payoneer, Skrill etc. Setting up a verified payment method is the most essential factor in winning the trust of the clients.

Lastly, keep yourself connected with other fellow freelancers. Just like blogging communities, freelance communities can give you some much needed advice and support in your freelancing endeavors.

You may join communities that are related to your own profession. For instance, a number of online forums exist which are solely dedicated to freelance writers. This way you can keep yourself updated with the latest trends going on the industry as well.

Freelancing can be a great career choice. It all depends on how much willing you are to keep on working as a freelancer and continue developing your profile.

Just like a blog, earning from freelance work is time-consuming and can be quite frustrating; however, it is all worth it in the end.

3. Writing EBooks

students can make money by writing ebooksThis option can pay off very well if you have a serious knack for writing. Whether it is a how-to guide, a fictional novel or anything else, the possibilities are endless. However, in order to be successful, you will need to expend a great amount of effort.

Read: Make an eBook: Beginners Guide To PDF eBook Building

For a student, writing an EBook may prove to be a bit difficult since it is hard to spare so much of time while studying. Nevertheless, it is something worth trying while on holidays when students have plenty of time to do whatever they like.

With so many online resources available, publishing EBooks have become incredibly easy. You can sell your EBooks through Amazon's Kindle Program or through Apple's iTunes Connect. All you need to do is sign up and publish your book at almost negligible cost.

So how does it work?

Essentially, Amazon has a system through which you earn a specific percentage of the price. That is, if you price your book between US $1.83 and US $8.60, you will get 70% of the price as royalty and 35% for $0.92.

  • To upload your book on Amazon, you will need to write a short description of what the book is about. This is the first thing that your readers will see when looking at your book. As such, make sure your description is compelling enough to make the potential reader buy your book.
  • After uploading your book and publishing it, you will need to wait for 24 hours before your book gets available on the online store for people to buy.


Writing and publishing an EBook may be time-consuming and require a lot of effort. However, it is nothing compared to the time and effort you need to spend on marketing your work. After all, getting your book noticed in a crowd of billions of others is far from easy.

One way to get started with your marketing is to use your social media contacts to spread awareness. You can create a Facebook page to attract the relevant type of target audience. You may use Goodreads.com as well which is a website specially dedicated to readers of all kinds.

As with other marketing efforts, knowing your target audience is of utmost importance. You cannot sell a fictional novel to those who like reading about technical topics. As such, you need to strategize your marketing efforts accordingly.

You may do so by having someone create a landing page for your book or you may create one yourself. You can easily create a blog using WordPress for only a little amount of money and use it to provide relevant content to your target audience.


Earnings from e-books can vary significantly. However, below is a real earnings chart for books published on Amazon.

earning charts for books published on amazon


On average, the E-books have made USD 224 just in the month of February. As you can see, this is plenty for a student.

Important Tips:

  • One thing that needs to be kept in mind is that no matter how cheap the book is or how well you market it, it is not going to earn you enough if the content of the book itself is not up to the standards of your target audience.
  • As such, make sure you clearly understand what you write. A good way to start is writing a draft outline of the entire book. You may then split the book into chapters accordingly and build upon your outline.
  • This will make sure that you have a clear idea of what you are going to write. Furthermore, it is essential that you do your research thoroughly. In particular, if you are writing on a technical topic, a good amount of research is necessary in order to build credibility.

4. Affiliate Marketing

students can make money doing Affiliate MarketingIf nothing else works, then affiliate marketing is the way to go. Essentially, as an affiliate marketer, you act as a middleman between the provider of the product and the target audience for that product.

In simple terms, if you sign up as an affiliate for a certain product, you will be selling the product through the web using various marketing techniques. Each time the product is sold, you will get paid a certain amount of commission.

How does it work?

Affiliate marketing works by online sellers allowing you to sell their products through their affiliate program. how affiliate marketing works

For instance, Amazon has its own affiliate program that allows people to register as affiliate marketers to sell any type of product they like.

  • When you sign up for an affiliate program, you are given an affiliate code that can be used to bring traffic to your website that you are using to sell the product.
  • Usually, the provider will give you the necessary banners, sales copies and other marketing materials which you can simply place on your website.
  • The providers can monitor the progress of the website through the affiliate ID that they provided. You too can check your commissions and other relevant statistics.


Amazon.com runs one of the most well-known affiliate programs in the market.

amazon associates account

All you need to do is join through the link and choose a product you want to advertise. You can then earn up to 10% advertising fee.

The best part is that you do not have to sell the product. Rather, you earn based on whether a customer has clicked on an ad linking to Amazon's website. That is, the more clicks you get, the more you earn.

In the start, earnings can be quite low. However, with time, you can earn up $1000 per month. This can grow with experience and contacts.

amazon affiliate earning chart

The picture shows the amount of fees earned through Amazon's affiliate program.

As you can see the conversion rate is 11.14%. This is the part that needs to grow in order to increase earnings through the program.

Amazon provides a number of useful tools and resources to increase your conversion rates effectively.

Important Tips:

  • Affiliate marketing is far from a get-rich-quick scheme. Since affiliate marketing requires minimal investment and resources, the barriers to entry are extremely low. As much as this is a benefit, it is also a cause of intense competition and hence standing out of the crowd can take some time.
  • In order to get a head start in the affiliate marketing industry, the first thing you need to consider is the type of products you want to sell. It is recommended to select a couple of good products that have a high demand in the market.
  • There is no point in taking on more than you can handle. Consequently, in order to determine what products sell well, you will need to do a lot of research on different markets.
  • Secondly, make use of different channels to promote the product. Simply using your website for promotion may not take you very far in terms of selling the product. Google and Facebook ads can be a great source for attracting the relevant type of traffic.
  • Golden Tip: Even if you don't own a website or youtube channel, you can send your affiliate link via email or social media to friends and family members who often ask you "Hey Mike! Do you know where can I buy a good laptop?" Just send him an email by adding your affiliate link! ;)

5. Build a Skill Set First!

students can make money by building a skill set

This point is added by the editorial board of MBT.

No one values your time online unless you have acquired a skill set. Please note down the following important points to ensure a successful career online, with both inflow of a handsome income as well as respect in the eye of the internet community.

Ready? Let's discuss it on fingertips:

  1. [Must] Learn Adobe Photoshop & Illustrator: Love those InfoGraphics and awesome Image graphics that you see on the Web? Then learn the art of photo editing and excell in this skill. Thousands of tutorials are available online on youTube or simply download a course from Lynda.com. You can start selling graphics online just within a month of learning Ps and Ai.
  2. Learn Adobe After Effects: Love those exciting YouTube videos or Hollywood trailers with that awesome text animation and graphic effects? Then learn Ae right today by watching videos on YouTube or downloading a course from Lynda.com. You can start making money online by uploading awesome videos on YouTube after learning Ae within a month! You could become the next great YouTuber/vLogger.
  3. [Must] Learn CSS & HTML: A person who don't know these basic UI languages used to build and style a webpage equals one who writes an English essay without knowing the grammar. You can become a web designer by simply excelling in these basic languages by reading free tutorials on w3schools.com

Excelling in these three skills is no less than a weapon that can help you succeed at a much faster speed online.

If you are really serious about making a six figure income online then read the following article:

The Internet is a place for people with creative skills, and it feeds only those who first learns, then practice it and finally shares his knowledge!


Earning money online is a great way to get some extra cash while you are a student. In fact, if you continue to work online, it is highly likely that you become an online professional by the time you finish studies.

If you are confused and still need help, do not hesitate and just post your query in the comment box below. I would love to answer all your queries and help you to the best of my ability. :)

A Guest Post Contributed by Umer Iftikhar, edited and designed by MBT.