Posted: 18 May 2017 12:00 PM PDT
Do you want to implement Accelerated Mobile Pages (AMP) in Blogger? Or you would like to know the advantages and serious disadvantages of creating an AMP Blogger Template? If your answer is yes, then you have landed on the right page. Before making your site ready for AMP, please read why major companies have not yet adopted AMP.
IMPORTANT: All AMP Blogger Templates that you find online are not AMP at all!
What are Mobile Accelerated Pages (AMP)?
FB instant articles is platform dependent, meaning your website get traffic from Facebook users alone and you can't provide the same bullet speed to your website visitors coming from search engines.
Same is the disadvantage with Apple News App where you can't publish your own content.
But AMP is platform independent, providing publishers to optimize content for mobile and make it accessible for all devices through a web browser. It has some advantages but several cons, which are worth noting before you opt-for AMP.
Following are some of AMP restrictions
Can you Implement AMP in Blogger?
Yes you can but partially!
Blogger team has officially not implemented AMP in Blogger blogs. Blogger XHTML templates currently do not support AMP HTML tags.
Designers who are implementing AMP in blogspot are forcibly removing important XML tags from the template which is not recommended and will seriously effect your blog in the long run.
This forcible action of making a blogger template AMP, is same as if you place a Mercedes engine inside a low budget car and expect it to drive fast. Yes the car could be forced to run the Mercedes engine but with no support to its best features. Thus wasting your entire effort!
You can surely create an AMP Blogger Template for your blogspot blog but by sacrificing several important features of Blogger and look of the template. AMP in short will convert your blog into an ugly Flat CSS/HTML design without allowing third-party fancy jQuery and JS effects.
AMP uses just some custom HTML tags that needs to be inserted inside your blogger theme to make it AMP validated. Once validated, Google will add the AMP icon next to your blogspot blog in search results. You can expect better traffic but by sacrificing ad revenue and blog look.
Difference Between AMP and Responsive Templates
AMP = Responsive Template + Custom HTML Tags
Before converting your template to AMP, it must be first made mobile responsive by adding CSS media queries and several breakpoints.
AMP is basically a much simplified/optimized version of your responsive template with addition of some custom HTML tags.
Just like your have a diet Pepsi Cola, you have a Diet HTML page today named as AMP.
Are AMP Templates Faster Than Responsive Templates?
Theoretically AMP Page must load faster than a normal responsive page but if a page is not coded properly than the same AMP page could load slower compared to a mobile responsive page.
In AMP Templates, you can't use a stylesheet greater than 50,000 bytes, you also can not use third-party widgets such as add-to-cart buttons or social media sharing buttons of your choice. AMP will convert your professional looking desktop look into a flat design with just the Logo, Menu, Post Body and footer.
When you sacrifice so much for load time, then of course, such a light weight AMP page will perform and load much faster compared to a responsive page.
Pros and Cons of AMP Blogger Templates
Following are important advantages and disadvantages of using AMP Blogger Templates:
Do We Recommend AMP?
Honestly speaking AMP is not the best choice of all publishers. Even corporate news blogs like Washington Post and CNN who were using AMP previously and openly supported last year, seems reluctant to support it in 2017. You can clearly seem AMP tags removed by these two sites and they no more support it.
AMP does speed up your site but on the expense of your Ad revenue and less freedom on customization. Without freedom of UI customization, no technology can survive.
An article by Wall Street Journal expressed serious concerns of publishers who did not find AMP very helpful in improving their ad revenue. Some even complained that an AMP page view currently generates around half as much revenue as a page view on their full mobile responsive websites.
AMP is not a good option for Blogger platform at present because there is no official support present for it currently. Forcibly converting a templates code to AMP will only make it a headache for people not quite well versed with code tweaking.
I will recommend that you wait and let Blogger team provide a CMS support to implement AMP in Blogger themes. Just like Blogger provided support for https when we raised questions on how Blogger blogs will solve absolute image urls issue in https.
MBT is currently mobile responsive and we won't opt for AMP unless a proper support is given officially by Blogger.
For Wordpress users, there is a plugin called AMP For Wordpress that you can use to convert your WP site into an AMP site, but as I mentioned, yes you will get a fast load time but at the expense of ad revenue and less freedom.
Please share your precious thoughts on this trending topic and let us know whether you like AMP or you would expect more improvement on it. If you are already using an AMP supported blogger theme, please share your experience with us. Peace buddies! =)
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